iAspire To Prosper

Consider the term “citizenship”.  What thoughts race though your mind?  How do you define it?  Do you bend towards ‘legal status’ or ‘member of a community’ or maybe, it’s ‘an identity of belonging to a specific culture’?  For many, when asked for an immediate judgement, citizenship is wrapped up in an individual’s contribution or responsibility to a society.  It’s about the individual.  Great…but what about a business or a corporation?  Doesn’t a company also have a responsibility to the community in which it “lives”?  Assuredly, it does.

Corporate Citizenship or Corporate Social Responsibility (CSR) speaks to a company’s responsibility to nurture the health of the community in which it resides and also of the communities in which it serves.  Health, in this case, refers to principles such as living standards, quality of life and security, environment, community development and growth.  This type of citizenship is grounded in an ethos or ethical commitment to its fellow members.  Res...