iAspire To Prosper

Embracing and Strategizing the "New Normal"

The world is changing; businesses are changing – and so are business relationships.  The “old way” of social interactions in business isn’t exactly gone - but it is mutating to fit present circumstances.  Some of that change is good, revitalizing – but not all.  Why is this?  Businesses – just like relationships – change naturally over time.  However, the change is usually a little more gradual than what we’re seeing now. 

We’ve all heard the adage:  adversity brings out the very best and the very worst in people.  Take for example, an ice cream shop in Massachusetts – having shut down for the COVID-19 pandemic, the owner decided to reopen “safely” on the Friday before Mother’s Day.  Gathering his best employees and donning masks, he opened his shop to a business’ dream…customers…lots of customers.  What started as a welcomed return to the community very quickly devolved into an outrageous nightmare.  Customers were yelling; customers became verbally abusive.  Over ice cream?  Serious...

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